Choosing the Perfect Hair Toner: A Detailed Guide
Intro
When it comes to enhancing your hair’s beauty, toners can play an essential role that is often overlooked. At first glance, they may seem like an optional addition to your hair care routine. Yet, they are crucial for not only achieving your desired shade but also maintaining your hair’s overall health and vibrancy. This guide aims to shed light on this important topic and provide you with the knowledge needed to select the right toner for your specific desires and requirements.
Toners are designed to correct unwanted hues that can creep into your hair, particularly after dyeing. This can include brassiness in blonde shades or muted tones in darker colors. The right toner is like finding the missing puzzle piece—it brings everything together, enhancing your hair’s natural beauty while ensuring it looks and feels wonderful.
With a myriad of options available today, it’s essential to understand not just how to apply these products but also which one will suit your hair type and skin tone best. By exploring the various types of toners, application methods, and maintenance strategies, you can take your hair game up a notch and embrace the look you’ve always wanted.
As we journey through this article, we’ll delve into the current trends in hair toning, discuss how to achieve the best results, and address any potential concerns. Get ready to unlock the secrets to a stunning mane!
Understanding Hair Toners
Hair toners have become a staple in many beauty routines, especially for those looking to achieve and maintain specific hair colors. The role of toners is often underestimated or misunderstood, yet they play a pivotal part in the hair coloring process. Understanding hair toners is essential not just for the cosmetic transformation they provide but also for the health of your hair.
Toners work at a deeper level than most hair care products. They help neutralize unwanted hues that arise from dyeing, particularly in blonde or gray hair, which can often take on brassy or yellow tones. Not all toners are created equal; they can vary in formulation and purpose, requiring a discerning approach to selection and application.
Definition of Hair Toner
In simple terms, a hair toner is a cosmetic product formulated to adjust and enhance hair color. Typically, toners contain pigments that either neutralize unwanted tones or intensify existing shades. For example, purple toners counteract yellow tones, while blue toners are effective against orange hues. Understanding this basic definition is foundational, as it sets the stage for why and when one might use a toner.
Toners are usually applied after the hair has been bleached or dyed and are left on the hair for a specific amount of time to allow the pigment to deposit effectively. This process is not just a one-off task; it's an art as much as it is a science, often requiring some experience to master.
Purpose of Using Toner
The purpose of using toner extends far beyond simply refining color. Here are some key advantages of incorporating a toner into your hair care routine:
- Color Correction: Toners can modify your hair’s tone, balancing out any brassy or uneven patches after dye application.
- Enhancement of Shine: They can also provide an added boost of luster, making hair appear shinier and healthier.
- Maintenance: Regular use of toner can extend the life of your hair color, particularly for those shades that tend to fade quickly.
- Vibrancy: A well-chosen toner can enhance the vibrancy of your chosen color, making it stand out more against natural hues.
"Applying a toner is like putting the final coat on a piece of art; it brings out the details and enhances the overall look."
Understanding the purpose behind using toners helps in making informed choices that align with personal hair goals. Thus, knowing how they function and their benefits is a crucial step before jumping into the wide world of hair toners.
Types of Hair Toners
Understanding the various types of hair toners is crucial for anyone looking to boost their hair's vibrancy or remove unwanted pigments. Each type serves a unique purpose and can address specific hair color issues or enhance desired hues. This section will explore three primary categories of toners: purple, blue, and other color-specific options. By grasping the differences between these toners, you can make informed decisions to achieve the look you want while maintaining hair health.
Purple Toners
Purple toners have gained quite a reputation, particularly among individuals with blonde or gray hair. The principle behind their efficacy lies in color theory—purple is opposite yellow on the color wheel. This means that purple toners negate brassy yellow tones that can creep in after color treatments or due to sun exposure.
When considering purple toner, it’s important to keep a few factors in mind:
- Strength: Purple toners come in various strengths. Some are more pigmented, offering a stronger effect, while others provide gentle cleansing with subtle color correction.
- Formulation: There are liquid toners, shampoos, and conditioners infused with purple pigments. Depending on your routine, you can choose a formula that best fits.
- Hair Type: If your hair is fine and prone to buildup, a lighter application or a mild formulation may work wonders without weighing down your hair.
A good purple toner should not only eliminate brassiness but should also nourish and protect the hair. Using products like Fanola No Yellow Shampoo or Matrix Total Results So Silver can be effective ways to keep your blonde or gray looking fresh and vibrant.
"Purple toners can be a game-changer for maintaining the brightness of blonde hair. A well-formulated product allows you to sidestep the undesirable tones while keeping locks healthy and shinier."
Blue Toners
If you have darker blonde, light brown, or auburn hair, blue toners may be your best bet. Similar to purple toners but with a twist, blue toners target the orange tones that can mar your color. Just like the earlier example with purple, blue works in harmony with its color opposite—orange.
Key points about blue toners include:
- Targeted Action: They effectively neutralize warmth, making them ideal for those trying to maintain cooler tones in brunette shades.
- Application: Blue toners work well in shampoo and conditioner forms too. For individuals hesitant about permanent color changes, using a blue toning shampoo weekly can help manage warmth.
- Lifestyle Compatibility: If you swim frequently or spend time in the sun, blue toners can offer a safety net against fading caused by chlorine or UV light.
Brands like Schwarzkopf Bonacure Color Freeze Blue Shampoo or Redken Color Extend Brownlights have carved niches in this area, offering products meant to maintain rich brunette shades.
Other Color-Specific Toners
Besides the popular purple and blue toners, various other color-specific options exist to address different hues and concerns. They cater to unique hair colors and can be vital for anyone experimenting with vibrant shades, pastel colors, or maintaining deep hues.
Some noteworthy mentions are:
- Green Toners: These are perfect for individuals with red tones. Green neutralizes the reds that may appear due to fading or natural undertones.
- Pink and Lavender Toners: Ideal for those wanting a fun twist on their current shade, these often provide a temporary change that can be adapted seasonally.
- Copper Toners: For individuals with orange or golden undertones, copper toners can heighten warmth without looking too washed out.
Picking the right toner goes beyond its color properties; it’s about understanding how these nuances interact with your unique hair. Remember that experimenting with different types can lead to discovering that perfect tone! Adjusting your toner choice based on your plan for color maintenance or enhancement will help sustain the head-turning vibrancy that every hair enthusiast desires.
Factors to Consider When Buying Toner
Selecting the right toner for your hair isn't as straightforward as one might think. It requires careful consideration of a few essential factors to ensure you're making the best choice. In this section, we’ll delve into three key elements: hair type, desired hair color, and skin tone compatibility. These aspects play a crucial role in the effectiveness and suitability of the toner, making them vital for anyone looking to enhance their hair’s appearance.
Hair Type
Understanding your hair type is fundamental when choosing a toner. Not all hair reacts the same to coloring and toning products.
- Fine Hair: If your hair is thin or delicate, it might be more susceptible to damage from strong toners. Opt for gentle formulas, as they help in avoiding breakage and dryness.
- Thick Hair: Thicker strands might require stronger toners to achieve the desired shade. Look for richer formulations that accommodate the density of your hair.
- Curly or Textured Hair: Natural curls can be more porous, which means they absorb hair products differently. A milder toner that balances out brassiness without stripping moisture is often recommended.
When choosing a toner, consider your specific hair type and its needs. This will not only give you the best results but also keep your hair healthy in the long run.
Desired Hair Color
Another significant factor to weigh is your desired hair color. The outcome you aim for will determine which toner is appropriate.
- Blonde Shades: If you’re targeting blonde hues, a purple toner can substantially help in neutralizing yellows and achieving that crisp platinum look.
- Brunette Tones: Here, blue toners can work wonders by counteracting any orange undertones, allowing you to maintain a richer brown.
- Creative Colors: If you’re venturing into shades like pastel pink or purple, ensure the toner can support those colors without dulling them. Look for products specifically formulated for vibrant or unconventional hues.
By understanding your color aspirations, you can select a toner that effectively complements and enhances your overall look.
Skin Tone Compatibility
Lastly, skin tone compatibility should not be overlooked. The right toner can enhance your natural beauty, while the wrong choice may clash with your complexion.
- Warm Skin Tones: Those with warm undertones might find gold or honey-toned hair flattering. In this case, choose toners that reflect warmth rather than neutral shades.
- Cool Skin Tones: For cooler undertones, ash or extremely cool-toned blondes work well. These colors can help balance your overall appearance without overshadowing your natural tones.
- Neutral Skin Tones: If you have a neutral skin tone, you have the flexibility to play with both warm and cool colors. You can experiment a bit more freely, but try to always reflect your personal style.
"Choosing the right toner for your hair should always consider how it will complement your overall appearance."
By keeping these factors in mind, you can streamline the process of selecting a toner that not only fits your hair color goals but also aligns perfectly with your hair type and skin tone.
How to Apply Hair Toner
Using a toner effectively is essential to achieving the desired hue and enhancing your hair’s vibrancy without causing any unwanted side effects. Proper application techniques can mean the difference between a salon-fresh look and a disastrous outcome. Not only does this guide aim to walk you through the process of applying toner, but it also highlights the specific elements, benefits, and crucial considerations to ensure you get it just right.
Preparation Steps
Before diving into the application, preparation is key. Picture this: you wouldn't bake a cake without first measuring the ingredients, would you? Similarly, prepping your hair for toning helps maximize the results. Here are some steps to follow:
- Assess your hair's current condition. If your hair is damaged or overly dry, it’s wise to apply a deep conditioning treatment a day or two before toning. This way, you create a healthier canvas for the toner.
- Gather your supplies: You need your chosen toner, a mixing bowl, an applicator brush, gloves, and an old towel to protect your clothes from any possible stains. Having everything at hand not only makes the process smoother but also saves time.
- Clean your hair. Shampoo your hair before toning, but skip the conditioner. A clean surface allows the toner to adhere more effectively to the hair cuticle, providing optimal results.
- Conduct a patch test. Apply a small amount of toner on a hidden section of your hair to ensure there’ll be no bad reactions. You wouldn’t want to face unexpected surprises! Let it sit for a few minutes to gauge results.
Application Techniques
Now that your hair is ready, the real fun begins: applying the toner. Here’s a simple guide to follow:
- Section your hair. Divide your hair into quarters and clip each section away. Working with manageable sections helps ensure even coverage, much like painting a wall - you start from one corner and move your way across.
- Apply the toner. Using your tinting brush, start at the roots and work your way to the ends. You want to saturate each strand fully. Think of it as combing through the hair lightly; you want even distribution without too much dripping.
- Don’t rush. Even if you’re eager to see your new look, take your time with this step. Ensure you’re applying toner evenly and thoroughly to avoid patchy results.
- Consider your technique. If your hair has been previously colored, make sure to concentrate on areas where it appears brassy or uneven. This targeted approach ensures that you don’t over-process sections of hair that don’t need as much attention.
Processing Time Guidelines
Each toner varies in strength and processing time. Adhering to guidelines is essential to avoid over-toning:
- Follow the instructions on the product pack. Most toners require anywhere from 10 to 45 minutes of processing time, depending on the brand and desired results.
- Monitor your hair. Check every 5 to 10 minutes by rinsing a small section to see if the desired color is forming. It’s like checking whether your cake is done! You want that perfect shade without overstaying your welcome.
- Rinse thoroughly once the desired color is achieved. Use lukewarm water; hot water can strip the color too quickly.
"Proper application and careful attention to processing time can profoundly impact the final shade and health of your hair."
Following these preparation steps, careful application techniques, and mindful processing times can significantly influence the outcome of your hair toner experience. Ensure you don’t take shortcuts in what can often result in significant benefits for overall hair quality and appearance.
Maintaining Toned Hair
Maintaining toned hair is an essential aspect of achieving and keeping that vibrant look you desire. It’s not just about applying the toner; it’s about ensuring the results last as long as possible. Toned hair can lose its vibrancy over time, especially if not cared for properly. The right maintenance routine can help prolong the effects and keep your locks looking fresh.
The significance of this part lies in understanding how various factors can impact your hair color. Conditions like exposure to sunlight, chlorine from swimming pools, and even the water quality in your area can fade the effects of toner. Moreover, the right hair care products can shield your hair from these elements and keep the color looking its best.
Incorporating a consistent hair care regimen and selecting the proper products will not only help maintain the color but also improve the overall health of your hair. Healthy hair shines brighter, and this shine enhances the color, making your toned hair pop!
Recommended Hair Care Products
Selecting optimal hair care products can significantly influence how long your toner lasts. Here are a few types of products that you should consider:
- Sulfate-Free Shampoo: Using a gentle, sulfate-free shampoo is crucial. It helps in cleaning your hair without stripping away the toner.
- Color-Safe Conditioner: This will nourish your hair while retaining the color. Look out for products that specifically mention they are designed for color-treated hair.
- Purple or Blue Shampoo: Depending on your toner color, these specialized shampoos can help maintain the tone while neutralizing any unwanted brassiness.
- Hair Mask: Investing in a deep conditioning mask can assist in providing moisture and repairing damage caused by frequent styling or coloring. Look for masks that target color-treated hair.
It's important to read labels and understand the ingredients in your products. Some chemicals might have adverse effects on colored hair and accelerate fading.
Frequency of Toner Use
The frequency of toner application varies widely among individuals and depends on various factors, including hair type, lifestyle, and environmental exposures. Generally, it is recommended to tone your hair every 4 to 6 weeks to maintain the vibrant color.
However, there are a few points to consider:
- Hair Growth Rate: If your hair grows quickly, you might notice roots that are darker than the rest of your hair sooner.
- Color Fading: If you frequently swim or are in the sun, you might need to tone more often as your color fades quicker.
- Desired Shade: If you aim for a very specific look, you may have to tone more frequently to keep the shade intact and looking fresh.
Using toner too often can lead to chemical buildup or even hair damage. It’s best to strike a balance that suits your hair and keeps it looking healthy.
"A well-maintained color can transform lifeless hair into a work of art."
Potential Risks and Considerations
When diving into the world of hair toners, it’s crucial to grasp the potential risks and considerations associated with their use. While toners can elevate your hair color and enhance vibrancy, there are important factors to be aware of to ensure a successful and safe experience. Making informed choices can not only be beneficial for your hair's health but also protect you from unintended consequences.
Allergic Reactions
Using hair toners can occasionally precipitate allergic reactions, a concern that isn't just restricted to professionals. People have varying sensitivities to hair products, and toners often contain multiple chemicals that may trigger a reaction. Symptoms of an allergic reaction can include redness, itching, or swelling at the site of application. It's advisable to conduct a patch test, where a small amount of toner is applied to the skin behind the ear or on the inner wrist and left for 48 hours. It might seem like a hassle, but it’s a smart method to prevent a bigger headache down the line.
"A little precaution goes a long way; better safe than sorry!"
If you notice any adverse effects, it's best to stop the treatment immediately and consult a medical professional if needed. Keeping track of ingredient labels and choosing products with fewer irritants can also pave the way for a gentler toning experience.
Chemical Damage
Another significant risk to consider is chemical damage. Hair toners contain peroxide or ammonia, which can strip the hair of its natural moisture and lead to dryness or brittleness if used excessively. It’s a classic double-edged sword—while these chemicals are effective in altering hair color, overuse can leave your mane resembling straw.
To mitigate chemical damage, consider the following:
- Space Out Toning Sessions: Avoid applying toner too frequently.
- Deep Conditioning: Incorporate deep conditioning treatments regularly to replenish moisture.
- Use a Protective Spray: A heat protectant can safeguard your hair if you’re using heat tools post-toning.
Being aware of how your hair reacts and adjusting toning frequency accordingly can save your locks from potential harm.
Professional Vs. At-Home Toning
When contemplating professional vs. at-home toning, the scale tends to tip based on multiple factors, such as your budget, hair type, and desired color outcomes. A professional stylist often has the expertise to evaluate your hair needs and apply toner in a way that minimizes damage and achieves optimal results. Furthermore, they can tailor product choices and application techniques to your specific hair type and current color.
However, at-home toning has gained traction as more people seek to control their beauty routines. It’s often more economical and convenient. Here are some pros and cons:
- Professional Toning
- At-Home Toning
- Pros:
- Cons:
- Expert advice tailored to your needs.
- Less chance of error or mishap.
- Access to high-quality products.
- More expensive.
- Takes time and commitment to appointments.
- Pros:
- Cons:
- Affordable and accessible.
- Flexibility to tone based on your schedule.
- Experiment with different products without extra costs.
- Risk of color mishaps.
- Lack of professional expertise can lead to inaccuracies.
Ultimately, the choice between professional services or at-home products often comes down to individual preference and hair conditions. It’s wise to do your research and perhaps even consult with salon professionals to find the best shears for your needs.
Current Trends in Hair Toning
Navigating the world of hair toners isn’t just about choosing a color anymore; it’s a full-blown adventure into the latest trends that cater to both style and health concerns. As society becomes more aware of the implications of chemical exposure and the demand for versatility in hair care products grows, trends in hair toning reflect these evolving priorities. Understanding these trends allows individuals not only to achieve vibrant results but also to ensure they align with a more sustainable beauty routine.
Natural and Organic Options
In recent years, there has been a noticeable shift towards natural and organic options in hair toning. People are becoming increasingly conscious of what they apply to their hair and scalp. This trend is driven by a desire to avoid harsh chemicals that can lead to dryness, irritation, or long-term damage. Natural hair toners typically use plant-based ingredients to create their formulations, making them a safer choice for many consumers.
Benefits of Natural Toners:
- Gentler on Hair: These products often cause less damage than traditional toners since they lack sulfates, parabens, and synthetic dyes.
- Healthier Scalp: Ingredients like aloe vera and chamomile can soothe and nourish the scalp, leading to healthier hair growth.
- Eco-Friendly: Many brands focusing on organic ingredients also emphasize sustainable practices, helping reduce environmental impact.
However, it is essential to note that while natural options can be effective, they may not deliver results as quickly as chemical alternatives. Patience and multiple applications may be necessary for achieving the desired shade.
Customizable Formulas
Another burgeoning trend in the realm of hair toning is the rise of customizable formulas. These products allow users to blend their toners, ensuring they get the exact shade to match their unique hair colors and personal style. This tailoring can range from adjusting the intensity of the toner to mixing different shades altogether, offering an engaged and creative approach to hair care.
Benefits of Customizable Formulas:
- Personalization: Women can achieve shades that are unique to them, moving beyond one-size-fits-all solutions.
- Flexibility: With the changing seasons and trends, customizable toners can adapt to suit varying looks, whether opting for cooler tones in winter or warmer hues in summer.
- Interactive Experience: The act of mixing and matching can turn the usually mundane task of toning into a fun activity.
"Using customizable formulas empowers individuals to embrace their style and express themselves through their hair."
As options continue to expand, it’s crucial to stay informed about which products harmonize with these trends. The integration of 🥑-based treatments or blending techniques ensures that making a choice in hair toning is becoming less about simple colors and more about embracing individuality.
Expert Insights on Choosing Toner
When it comes to picking the right toner for your hair, expert insights can make all the difference. This section dives deep into the nuances of hair toning from those who know the ropes best—hair professionals. By understanding their advice and common pitfalls you may stumble into, you can elevate your hair game and achieve your desired look much more effectively.
Advice from Hair Professionals
Consulting a hairstylist or colorist may seem like a luxury, but their expertise is invaluable. Professionals often emphasize an individual approach to hair toner, acknowledging that what works for one person might not work for another. Here are a few key takeaways based on their recommendations:
- Know Your Undertones: Hair professionals often speak about the crucial role that undertones play when choosing a toner. Those with warm undertones might find golden shades flattering, whereas cool undertones could benefit from ash or violet toners.
- Assess Hair Porosity: Understanding hair porosity—how well your hair absorbs moisture and products—can influence toner selection. Low porosity hair, for example, may resist toners and require a different application strategy compared to high porosity hair, which absorbs products more readily.
- Patch Testing: One common piece of advice is to always do a patch test. This is especially true for at-home toners. Applying a small amount of toner to a discreet area can help you gauge both the shade and any potential allergic reactions.
Common Mistakes to Avoid
Even the most diligent hair aficionados can make a few missteps along the way. Here’s a rundown of common mistakes that experts often observe:
- Skipping the Shampoos: A crucial step often overlooked is the pre-toning wash. Not washing your hair before applying toner can hinder absorption, leading to subpar results. It’s best to aim for clean, dry strands for maximum effectiveness.
- Over-Toning: A common error is to apply toner too often. While it's tempting to refresh that color every few weeks, overdoing it can lead to dull, lifeless hair. Find balance; too much of a good thing can turn sour.
- Ignoring Product Instructions: Each toner can come with its own set of guidelines; not following them can spell disaster. From mixing ratios to processing time, respecting these instructions will lead you to better outcomes.
"Using the right toner is like having the right paintbrush for a masterpiece; it transforms your canvas." - Hair Professional
Incorporating these insights helps reduce the guessing game surrounding toners. It offers clarity and direction, setting the stage for vibrant hair outcomes. As you delve further into your toning journey, remember that informed choices fuel success.
Where to Purchase Hair Toners
Selecting the right hair toner is just the beginning of your journey to fabulous locks. Once you have narrowed down your choices and understand what works best for your hair type and color goals, the next step is knowing where to actually purchase these products. In today’s market, consumers have various options, and it's essential to consider not only the availability of toners but also their quality, pricing, and the shopping experience.
Purchasing your hair toner can significantly impact your overall satisfaction. Online shopping might seem convenient, but sometimes nothing beats that personal touch of browsing through a local beauty supply store. Each platform presents unique benefits that cater to different needs.
Online Marketplaces
Online marketplaces have transformed the way we shop, making it effortless to find your favourite hair toner without leaving the comfort of your home. Websites like Amazon, eBay or Walmart are treasure troves filled with numerous options. You can cherry-pick from hundreds of brands and formulations, all while filtering results based on price, popularity, or user ratings.
Some points to consider when using online marketplaces include:
- Variety and Selection: You can find popular brands, lesser-known gems, and sometimes even exclusives that are hard to come by in stores.
- Convenience: Shopping online often saves time. You’re just a few clicks away from finding the right toner.
- Price Comparisons: Different sellers mean you can hunt for the best price without trudging from one store to another.
- Customer Reviews: Read through the experiences of others before making your choice; this can help you avoid any missteps.
However, it's also vital to remain cautious:
- Make sure to check the seller's ratings.
- Pay attention to shipping costs.
- Be aware of return policies in case the product does not meet your expectations.
Beauty Supply Stores
On the flip side, there’s something to be said for walking into a beauty supply store. Whether it's Sally Beauty or a local favorite, these shops often cater specifically to beauty enthusiasts. You’re not just a number; store associates are usually knowledgeable and can provide tailored advice based on firsthand experience. Here are some benefits of shopping in physical beauty supply stores:
- Personal Interaction: Engaging face-to-face with staff who know their products inside and out can lead you to the right toner match for your specific hair type and desired look.
- Immediate Gratification: Avoiding shipping times means you can start toning your hair the same day you make your purchase.
- Testing Options: Some stores offer testers; you can see how a particular toner looks on your hair before buying it.
- Community Feel: Local shops often have a vibe that makes you feel welcome, and you might even learn some tips and tricks by chatting with fellow customers.
But keep in mind:
- Availability might be limited to certain brands or colors.
- Prices may be higher than online if you’re not in the know about sales or discounts.
Finale
When it comes to achieving the perfect hair color, the role of toner cannot be emphasized enough. This article illuminates the finer details about hair toners—from understanding their necessity to factors that guide your selection process. As you've learned, toners are not just a luxury for those who color their hair; they are an essential tool for maintaining vibrancy and neutralizing unwanted tones.
Summary of Key Points
- Understanding Hair Toners: Recognizing what hair toners are and their purposes sets the foundation for informed choices. Toners help filter out brassy or dull shades in colored hair, delivering that stunning finish most seek.
- Types of Hair Toners: Familiarity with the various shades, like purple and blue, empowers you to choose a product tailored to your needs. Each type targets different undertones, making it crucial to pick the right match.
- Applying Toner: Mastering proper application techniques ensures optimum results. Mistakes such as incorrect processing times can lead to mishaps that are best avoided with careful preparation and application.
- Maintaining Your Hair: The journey doesn’t end post-application. Understanding the right products to retain your color and the recommended frequency of toner usage is key to long-lasting results.
- Risks and Considerations: By being aware of potential allergic reactions and chemical damage, you can navigate your hair toning adventure with more confidence. Knowing when it’s best to seek professional help can save a lot of heartache.
- Current Trends: Keep an eye on natural and customizable toner options that cater to a growing preference for healthier hair care solutions.
- Purchasing Tips: Knowing where to buy your products, whether online or in-store, can simplify the process, allowing you to access the best toners conveniently.
Final Thoughts
Ultimately, the journey to radiant hair is not just about the products you choose, but also about understanding how each component plays a role in your overall hair health. Armed with this knowledge, you're ready to take the plunge and experiment with various toners that suit your unique needs, ensuring that your hair always looks its best.
