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Best Foundation Choices for Women in Their Thirties

A close-up of diverse foundation swatches on a palette showcasing a range of skin tones.
A close-up of diverse foundation swatches on a palette showcasing a range of skin tones.

Intro

Reaching the thirties brings a whirlwind of changes and new decisions, especially in the beauty realm. This decade often inspires women to fine-tune their approaches to makeup, particularly foundations, as various factors come into play. Existing skin types, the desire for more coverage, and shifting formulations can feel daunting. However, with a little insight, women can navigate this landscape with ease and confidence.

During these years, many notice substantial shifts in skin texture and tone. The journey through thirties typically heralds the need for products that not only cater to beauty aesthetics but also align with the changing skin needs. Most importantly, understanding how these foundations can complement daily routines is critical. Let’s explore some of the trends, tips, and sustainable practices that can help women make informed choices in their thirties.

Understanding Skin Changes in Your Thirties

As women reach their thirties, they often notice shifts in their skin's appearance and texture. Understanding these changes is crucial, as it allows for better choices in skincare and makeup that cater specifically to evolving needs. During this decade, skin can start to show signs of aging, making it imperative to adapt beauty routines accordingly.

Natural Aging Process

The natural aging process begins subtly. Collagen and elastin production starts to slow down, leading to a gradual loss of firmness and elasticity. This can be more pronounced around the cheek and jawline areas where skin might begin to sag slightly. Additionally, the turnover rate of skin cells decreases, which means that new, youthful skin isn't emerging as quickly, contributing to a duller appearance.

Embracing moisturizers with ingredients like hyaluronic acid can help maintain hydration and plumpness in the skin. It’s crucial to consider that everyone ages differently based on genetics, diet, and lifestyle.

Impact of Lifestyle Choices

Lifestyle choices play a pivotal role in how our skin ages. Factors such as sleep, stress, diet, and sun exposure can accelerate or mitigate aging signs. For instance, a lack of sleep can lead to dark circles and a tired appearance, while a well-balanced diet rich in antioxidants might help combat free radical damage.

Moreover, habits like smoking or excessive alcohol consumption can detrimentally affect skin health, causing it to appear aged beyond its years. Incorporating a holistic approach that includes a nutritious diet and good hydration can elevate skin health, making one feel more youthful.

Common Skin Concerns

With the march into the thirties, several common skin issues often crop up.

Fine Lines and Wrinkles

Fine lines and wrinkles come knocking on the door of everyone entering their thirties. They primarily emerge due to reduced collagen levels and decreased skin elasticity. These lines can appear around the eyes, mouth, and forehead, marking the skin's gradual transition into maturity. Being aware of this can help women choose products that specifically target these issues, ideally those that include retinol or peptides.

Understanding fine lines and wrinkles is beneficial because it helps direct the formulation choices in skincare.

Uneven Skin Tone

Uneven skin tone can become a real bother as well. This can manifest from hormonal fluctuations or sun exposure. The key characteristic is a patchy appearance, often exacerbated by previous skin damage. Products that offer good coverage can be lifesavers here. Brightening agents, such as vitamin C, can also help in evening out the tone while providing skincare benefits.

Dryness and Dehydration

Dryness and dehydration are other pressing concerns. As moisture retention decreases, skin may feel tight and look dull. The air, especially in winter months, can worsen this condition. Opting for products rich in emollients can greatly assist in combating this issue. It’s essential to understand that while both terms are often used interchangeably, dryness refers to a lack of oil while dehydration refers to a lack of water in the skin.

"Taking the time to understand and address these changes in your skin can lead to a more radiant complexion."

By recognizing and understanding these common skin concerns, women in their thirties can take informed steps toward enhancing their skin's appearance and overall health—helping to navigate this significant decade with confidence.

Selecting the Right Foundation Type

Choosing the right foundation is a pivotal decision for women in their thirties, particularly as skin goes through a myriad of changes during this stage of life. Not only does the formula need to cater to skin type and tone, but it should also address age-related concerns such as fine lines and uneven texture. A well-chosen foundation enhances natural beauty rather than masking it, thus allowing authenticity to shine through.

This section dives deep into various foundation types, walking through their distinct characteristics, benefits, and suitable use cases to help you find the perfect match for your skin's evolving needs.

Liquid Foundations

Best for Coverage

Liquid foundations are hailed as an excellent choice for those seeking substantial coverage, especially for skin that might be showing the first signs of aging. The smooth application allows users to build coverage from sheer to full, depending on the occasion or preference.

The big draw here is the ability to even out skin tone effectively while not feeling heavy on the face. Many liquid foundations are designed with water or silicone bases, providing a blendable texture that glides effortlessly. However, with great coverage comes the need for the correct shade; otherwise, the heavily made-up look might make a person feel older than they are.

Finish Options

When it comes to finish, liquid foundations come in a variety of options, such as dewy, satin, or matte. Each finish can create a different vibe and achieve distinct looks—something beneficial for women who enjoy experimenting with their appearance.

  • Dewy finishes impart a youthful glow, while
  • Matte finishes can help combat shine for oily skin types.

It's crucial to consider the finish in correspondence with your skin texture and the kind of look you want to cultivate.

Powder Foundations

Lightweight Coverage

Powder foundations present a more breathable option and are great for anyone preferring a lightweight feel on their skin. They can help control oil and provide a natural finish, making it perfect for everyday wear. One unique aspect is the ease of application: a quick dusting can make for an effortless make-up routine, which is advantageous for busy mornings.

A stylish vanity setup featuring various foundation types and beauty tools.
A stylish vanity setup featuring various foundation types and beauty tools.

However, achieving a flawless finish might require a certain finesse with the application tools. Too much powder, and you risk a cakey look, which is something to keep in mind.

Matte vs. Radiant Finish

With powder foundations, the choice between matte and radiant finishes becomes significant. Matte powders absorb excess oil and can help refine pores, providing a more polished look. Meanwhile, radiant powders offer a slight sheen, giving the skin a more youthful appearance. Choosing between these often depends on the desired outcome for the day or even the event.

In essence, knowing your skin’s needs will help you make an informed decision as each version carries its own set of pros and cons.

Cream Foundations

Emollient Formulations

Cream foundations are often characterized by their moisturizing properties, making them an excellent choice for dry to combination skin types. The emollient nature helps in achieving a smooth application while hydrating the skin at the same time, making your complexion appear softer.

One downside may be that they require a little more care in application, as a thick layer can result in a heavy finish. However, when applied correctly, cream foundations can offer a beautiful, luminous look that women in their thirties often seek.

Recommended for Dry Skin

For women with dry skin, cream foundations are particularly recommended due to their rich formulations. They often include hydrating ingredients such as glycerin, which helps trap moisture in the skin. This addresses concerns about dryness and keeps the foundation looking fresh throughout the day.

With this in mind, a subtle touch in application makes a world of difference, turning a potential struggle into a seamless experience.

Tinted Moisturizers and BB Creams

Natural Look

Tinted moisturizers and BB creams are favorites due to the natural look they provide. They combine light coverage with skincare benefits, making them particularly appealing for daily wear. These products tend to sit well on the skin while providing moisture, which is a double whammy of benefits for women seeking a fuss-free routine.

However, don't expect full coverage; these are designed to enhance rather than conceal. It’s an ideal choice for those wanting to achieve that “no makeup” look while still looking polished.

Daily Wear Versatility

These light formulations shine with their daily wear versatility. Whether you're heading to a brunch with friends or working from home, a quick application suffices. Plus, they often include sun protection, an essential factor to consider as you develop your skincare routine. These attributes combined mean you can achieve a fresh-faced appearance without needing elaborate techniques or products.

In summary, navigating the myriad of foundation types available today can make a significant impact on how you feel in your skin. Understanding your unique preferences and needs ultimately leads to making an informed decision that reflects your individuality.

Considering Skin Type and Tone

Understanding skin type and tone stands as a cornerstone in the quest for the ideal foundation. As women navigate their thirties, their skin not only changes due to aging, but also due to environmental factors, lifestyle choices, and hormonal fluctuations. This makes it crucial to tailor foundation selections to these specific characteristics. If you don’t consider your skin type when choosing a foundation, you might end up with a product that doesn’t flatter your complexion—or worse, could irritate or damage your skin.

Tailoring foundation to your skin type can yield remarkable benefits: a smoother application, increased longevity, and a finish that feels like second skin. Therefore, grasping the nuances of skin types and tones might just be the guiding light for enhancing beauty routines.

Identifying Skin Types

Oily Skin

Oily skin is often characterized by an excess production of sebum, which gives it a shiny appearance. This is particularly prominent in the T-zone—forehead, nose, and chin. The prime advantage of oily skin is that it typically ages more slowly than dry skin, delaying the appearance of fine lines and wrinkles. Women with oily skin might find liquid foundations that are oil-free to be particularly beneficial; they can control shine while still providing coverage.

However, the unique feature of oily skin is its inclination to develop breakouts, which can complicate makeup application. If not adequately managed, the oiliness can lead to clogged pores. Thus, selecting non-comedogenic foundation formulations becomes essential.

Dry Skin

Dry skin presents a different set of challenges, primarily a lack of moisture. This skin type can feel tight, rough, or even flaky. One key characteristic of dry skin is its propensity for displaying fine lines and uneven texture. For foundation choice, creamy and hydrating products can be particularly advantageous as they nurture the skin while providing coverage.

On the flip side, selecting the wrong foundation can lead to heightened dryness or even accentuate flaky patches. Therefore, women with dry skin often seek foundations rich in emollients or hydrating components like glycerin.

Combination Skin

As a mix of both oily and dry skin areas, combination skin demands a more strategic approach. This skin type commonly features an oily T-zone while the cheeks may be dry or normal. The beauty of combination skin is its flexibility, allowing a broader range of products. However, choosing the right foundation can become a balancing act.

For starters, lighter, water-based foundations may work wonders, especially if they cater to both the oily and dry zones. But manufacturers sometimes miss the mark by creating products that cater solely to oil or dryness, which can result in either overly shiny or dry patches. So, it's best to find foundations designed to achieve a harmonious balance.

Choosing the Right Shade

Undertones Explained

Undertones play a significant role in selecting the right shade of foundation, impacting how natural the finish looks against your skin. Understanding whether you have cool, warm, or neutral undertones can profoundly influence your foundation choices. For example, cool undertones often carry hints of pink, while warm undertones may reflect golden or peachy hues. Choosing the wrong undertone could leave the complexion looking ashy or overly orange.

By recognizing these subtleties, women can select shades that not only match their skin's surface but also complement their overall appearance.

Testing Foundation Shades

Testing foundation shades extends beyond a quick swatch on the wrist. A more effective approach involves applying foundation to the jawline or cheek, as this area reflects how the product melds with both skin color and undertones. Natural light offers the best perspective on how the shade performs in different environments.

An elegant display of tinted moisturizers and liquid foundations with natural light.
An elegant display of tinted moisturizers and liquid foundations with natural light.

A unique feature of this approach is its objectivity; seeing the foundation in various lighting conditions can prevent selections that might look flattering in-store but fall flat in real life. This method ensures the chosen shade is not just a match, but a truly enhancing choice for your individual beauty.

Ingredients to Look For

When it comes to enhancing beauty routines for women in their thirties, understanding ingredients in foundation products is pivotal. As skin matures, it craves components that not only provide coverage but also nourish and protect. In this section, we will delve into some essential ingredients to look for that align with this age group’s unique needs, focusing on hydration and anti-aging properties, along with formulations that address specific skin challenges.

Hydrating Ingredients

Hyaluronic Acid

Hyaluronic Acid stands out as a star ingredient in many modern foundations. It possesses a remarkable ability to hold up to 1,000 times its weight in water. This makes it exceptionally beneficial for skin that may start feeling drier in your thirties. This ingredient is often touted for its plumping and hydrating properties. As you apply foundation containing Hyaluronic Acid, it works to lock in moisture, ensuring that skin appears more supple and vibrant.

A unique aspect of Hyaluronic Acid is its ability to provide instant hydration, creating a protective barrier on the skin. Its lightweight texture ensures that even oily skin types can benefit without feeling heavy or greasy. However, it's worth noting that in extremely dry climates, Hyaluronic Acid might pull moisture from the deeper layers of the skin if there’s not enough humidity, making it crucial to use a good moisturizer alongside it.

Glycerin

Often overlooked, Glycerin is another potent hydrating agent. Its role in foundation is to act as a humectant, drawing moisture from the air into the skin. Glycerin is a versatile ingredient that suits nearly every skin type, making it a popular choice among foundation formulations. One of its key characteristics is that it not only hydrates but also contributes to the smooth application of makeup, creating that coveted flawless finish.

Moreover, Glycerin can also enhance the skin’s barrier function, which is essential as we age. Its gentle nature makes it suitable for sensitive skin, though it can sometimes feel sticky if used in high concentrations. So, balance is crucial to reap its benefits without feeling uncomfortable.

Anti-Aging Components

Peptides

Peptides can be seen as messenger molecules for skin cells. They signal the body to produce collagen and elastin, essential proteins that help maintain skin's firmness and elasticity. In your thirties, incorporating peptides into your foundation is a smart choice as they can aid in combating some of the initial signs of aging, such as fine lines and loss of plumpness. Furthermore, peptides can improve the overall texture of the skin, leading to a more radiant complexion.

Their unique feature is their ability to penetrate the skin, providing gradual yet noticeable improvements. It’s not uncommon to see formulations that feature specific peptide blends, each targeting various concerns. However, results can be subtle and take time to manifest, so patience is key when using products enriched with peptides.

Antioxidants

Antioxidants are crucial in helping your skin combat free radicals, which are responsible for accelerated aging. Ingredients like Vitamin C and E are often found in many quality foundations, providing not just aesthetic benefits but also protecting the skin from environmental stressors. Incorporating antioxidants into your beauty routine can significantly enhance your overall skin health.

One appealing quality of antioxidants is their ability to brighten the skin while reducing inflammation. However, some may cause irritation, particularly on very sensitive skin, so it’s always wise to do a patch test when trying new products.

Non-comedogenic Formulations

For women in their thirties, choosing non-comedogenic foundations is essential. These products are formulated in a way that they won’t clog pores, which is particularly important as skin tends to be more prone to breakouts and sensitivity during this decade. When shopping, look for labels that explicitly mention "non-comedogenic" to ensure that the foundation is friendlier to your skin.

Using non-comedogenic formulations helps maintain the skin’s health by minimizing the risk of acne and irritation. This choice informs a more thoughtful approach to beauty, addressing both immediate aesthetic needs and long-term skin wellness. By selecting foundations that avoid pore-clogging ingredients, you set the stage for brighter, clearer skin.

"Opt for foundations with skincare ingredients that nourish and protect; after all, beauty truly begins with healthy skin."

Overall, when choosing the right foundations, consider hydrating ingredients like Hyaluronic Acid and Glycerin alongside powerful messengers such as peptides and antioxidants. Choosing non-comedogenic options also sets a foundation for healthier skin. Each ingredient plays an indispensable role in addressing the specific needs of women in their thirties, forging a path toward more beautiful, confident skin.

Application Techniques That Enhance Results

When it comes to selecting foundations, knowing how to apply them correctly can be the difference between a good makeup day and a great one. Application techniques play a vital role in achieving a flawless finish, especially for women navigating the complexities of their thirties. As that stage of life often brings about changes in skin texture and tone, these techniques can help create a polished appearance while addressing specific concerns. This section delves into essential preparation steps, tools to use, and methods to build coverage, ensuring that every aspect of applying foundation is both effective and enjoyable.

Preparation Steps

Skincare Routine

Establishing a solid skincare routine before reaching for foundation is crucial. Many might think that foundation is simply a cosmetic product meant to cover flaws, but the truth is that it works best on a well-prepped canvas. The main characteristic of a good skincare routine is hydration—well-hydrated skin looks smoother and can hold onto makeup for longer. A simple routine featuring a gentle cleanser, a nourishing moisturizer, and a broad-spectrum sunscreen can set the stage perfectly.

However, not all skincare is one-size-fits-all. Someone with oily skin might want a lightweight gel moisturizer, while those dealing with dryness might benefit from heavier creams. Having this routine is seen as beneficial because it not only empowers the makeup applied on top but also nurtures the skin’s health beneath. An often-overlooked feature is the skin's natural glow after proper care, offering a fresh base for foundation.

Priming the Skin

Priming the skin is another step that some consider optional but holds great importance. Primers act as a barrier between the foundation and the skin, enhancing the longevity of makeup. The right primer can fill in fine lines and minimize the appearance of pores, which is particularly helpful for those noticing changes in texture after thirty. Silicone-based primers are popular, but there are also water-based options out there.

Primers have unique features, including illuminating formulas for added radiance or mattifying formulas for shine control. While they add an extra step to the process, the benefits can be well worth it as they create a smoother surface. However, not every primer is suitable for all skin types; thus, selection should be mindful based on individual requirements and the effect desired.

Application Tools

Brushes vs. Sponges

When thinking about application tools, the choice between brushes and sponges comes into play. Brushes are excellent for achieving a more polished look, particularly for liquid foundations. A high-quality, dense brush can buff the foundation into the skin, yielding an airbrushed effect. Conversely, sponges, often dampened before use, provide a more natural finish, blurring imperfections. This softness can be especially appealing for the everyday makeup wearer.

Both tools have their own benefits and drawbacks. Brushes can sometimes leave streaks if not used correctly, while sponges may soak up excess product, hence requiring more foundation to achieve the desired coverage. Understanding the skin type and the result aimed for can guide which tool to prioritize.

Fingers for a Natural Finish

A professional applying foundation using a makeup sponge, emphasizing technique.
A professional applying foundation using a makeup sponge, emphasizing technique.

Some women swear by using fingers for a natural finish. It's quick and can feel more intuitive. Using fingers can provide warmth, helping the product to blend seamlessly with the skin. This method is particularly beneficial for cream foundations or tinted moisturizers, as the warm fingertips melt the product into the skin, leading to a very natural, skin-like finish.

While it may not provide as controlled a finish as tools, this method shines in its simplicity. It also circumvents the hassle of cleaning brushes or sponges regularly. Despite the cleanliness considerations, if skin is well-prepped and clean, fingers can yield amazing results, especially for a casual day out.

Building Coverage

Layering Techniques

For those who want more control over the coverage level, understanding layering techniques is key. Instead of slapping on a heavy layer all at once, apply thin layers of foundation and build up gradually. This approach allows for better coverage where it’s needed (like around redness or blemishes), without looking cakey. Each layer can be methodically blended using any of the tools discussed, ensuring consistency throughout.

It’s a method praised by makeup artists as it allows for a natural look while still giving the option to cover up imperfections. One advantage of layering is versatility; one can switch between sheer coverage for day wear and more substantial coverage for evening events without changing products entirely. Though it takes a bit longer, the end result can be well worth the patience and effort.

Popular Foundation Brands for the Thirties

Choosing the right foundation is more than just picking a color. It’s about finding a brand that aligns with your beauty needs and enhances your skin. For women in their thirties, this choice becomes crucial as skin changes start to surface, requiring a thoughtful approach to beauty products. In this section, we’ll delve into popular foundation brands that meet these evolving needs, highlighting aspects such as quality, effectiveness, and suitability.

High-End Options

Luxury Brands Overview

Luxury brands cater to those who seek exceptional quality and innovative formulations. These brands often invest heavily in research and development, creating products that not only enhance beauty but also care for the skin. Brands like Dior and Giorgio Armani stand out due to their superior blends that offer impressive coverage while feeling weightless on the skin. The luxurious textures often glide on smoothly, offering an air of elegance and sophistication that many women appreciate in their thirties.

The unique feature of high-end foundations isn’t just the texture but also the added skincare benefits they typically include. For example, many luxury foundations are infused with hydrating ingredients or anti-aging properties, which is a major advantage for the skin of women in their thirties. However, accessibility can be a downside, as these products often come at a steep price.

Noteworthy Products

When discussing noteworthy products, brands like Yves Saint Laurent and Lancôme frequently come up. Their foundations are revered for the longevity of wear and vibrant finishes. Yves Saint Laurent's All Hours Foundation is particularly recognized for its extensive range of shades, which can be crucial for achieving the perfect match without compromise.

Its unique feature lies in its exceptional staying power, ideal for long days or special occasions. However, users should be mindful that not all formulations may suit every skin type, particularly for those with sensitive skin. Still, the commitment to quality makes these foundations a worthwhile investment for many women.

Affordable Yet Effective

Drugstore Brands Worth Trying

Affordable brands have made a name for themselves in recent years, proving that quality does not have to come with a hefty price tag. Brands like L’Oréal and Maybelline are perfect examples, offering a selection of foundations that cater to various skin types and preferences. The best part is, these drugstore options do not skimp on performance or shade variety.

The key characteristic here is accessibility. Finding these brands is relatively easy, making them a popular choice among women juggling busy lives and looking for efficient beauty solutions. However, it’s wise to test a few formulations as the feel and finish can vary greatly across the range.

Value for Money

Value for money is often measured in terms of performance relative to price. Brands such as Revlon and CoverGirl deliver high-quality foundations that can easily hold their ground against some pricier counterparts. Their foundations tend to include a good variety of finishes, suitable for day-to-day wear or more polished looks.

The unique feature of these products often lies in their multitasking capabilities. Many incorporate sunscreen or moisturizing elements, which is a win-win for busy women. However, the downside can sometimes be the lack of extensive shade ranges or innovative texture that luxury brands offer.

Niche and Indie Brands

Unique Offerings

Niche and indie brands are shaking up the beauty market, bringing fresh perspectives and innovative products. These brands often focus on specific ingredients or commitments to sustainable practices. For instance, brands like Ilia Beauty and RMS Beauty are known for their clean formulations that prioritize skin health alongside coverage.

A significant advantage of these unique offerings is the use of natural ingredients which appeal to health-conscious consumers. However, availability and consistency can be drawbacks worth considering.

Reviews and Recommendations

While exploring niche brands, consumer reviews can be exceptionally helpful. Knowing that others have found success with foundations from brands like Kjaer Weis or Alima Pure may encourage women to take a chance on a new product. These recommendations often highlight key traits such as blendability and finish, giving prospective buyers confidence in their purchases.

The unique feature to remember with these brands often relates to their ethical commitments, such as cruelty-free testing and eco-friendly packaging. Nonetheless, they may require a little more research to find which products suit individual preferences best.

Finale and Final Thoughts

As we navigate the complexities of beauty routines, especially in the thirties, it becomes increasingly clear that the choices made regarding foundation can significantly influence overall appearance and confidence. This stage in life often comes with skin changes and the need for a tailored approach to makeup that considers both personal preferences and skin health. The importance of selecting foundation extends beyond mere aesthetics—it integrates elements of self-care, nuance, and individual expression.

Emphasizing Personal Preference

At the heart of makeup selection lies personal preference. What works for one person might not work for another, and that’s perfectly acceptable. Women in their thirties often find excitement in experimenting with various textures and formulations, from creamy foundations to lightweight tinted moisturizers. The key takeaway is that your foundation should feel like a comfortable second skin, allowing you to express your uniqueness.

  • Comfort is Crucial: If a foundation feels cakey or overly heavy, it’s likely to be a detrimental choice. Opt for what nurtures your skin and boosts your confidence.
  • Style Matters: Think about your lifestyle—do you embrace a more natural look or prefer a polished appearance? Your foundation should complement this aspect of your personality.
  • Seasonal Adjustments: Skin’s needs may shift with the seasons. Don’t hesitate to revisit your choices based on changing climates or skin conditions.

Navigating the Foundation Market

With the seemingly endless array of foundation options flooding the market, navigating this landscape can be daunting. A strategic approach is essential. Here are some considerations to ease this journey:

  1. Educate Yourself on Ingredients: Before picking a foundation, delve into its components. Ingredients can offer significant benefits—like hydration from glycerin or anti-aging properties from peptides.
  2. Proximity to Professional Expertise: Don't underestimate the value of consultations with beauty consultants or dermatologists. Their insights can save time and money while steering you towards products that suit your skin needs.
  3. Test, Test, Test: Always sample products where possible. Most beauty counters offer testers, and some brands even provide return policies for unsatisfactory purchases.
  4. Read Reviews and Recommendations: Platforms like Reddit and beauty blogs often provide real-life experiences that can highlight both the strengths and weaknesses of specific products.

Adopting a knowledgeable approach to the foundation market makes room for personal expression and trial, allowing you to tailor the best beauty routine that resonates with you. As such, making informed decisions translates to not just looking good, but also feeling good.

"The right foundation can be a powerful tool in the art of self-expression. It's not just about covering flaws; it's about celebrating who you are."

In summary, choosing the right foundation in your thirties requires a blend of understanding your skin’s needs, knowing your preferences, and navigating the vast market wisely. This thoughtful selection will not only enhance your appearance but will also empower you to approach each day with confidence.

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